Their ethos:
There are amazing, nature-kind alternatives to mainstream shoe materials available, and we show how they can be used to drop-dead-gorgeous effect, without any animal ingredients. That means no leather or animal products, no nasty glues or dyes – in fact, nothing that’s harmful to anyone, whether they have four legs or two.
(You don’t need to be vegan to appreciate non-animal fashion, and we’re certainly not here to lecture you in ‘good’ and ‘bad’. The facts speak for themselves and the eco-friendly materials and processes available show that there’s a far more innovative, desirable option.)