Controversial Norwegian underwear brand ‘Comfyballs’ comes to the UK after being banned from sale in the US

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A Norwegian underwear brand that caused controversy in the US and was denied a trademark is making its way to the UK.

The US Patent Office would not allow the brand to be trademarked due to the use of the word 'balls' in the company’s name, which is deemed to be vulgar.

Interestingly, the trademarks Nice Balls and I Love My balls have recently both been approved by the USPTO.

The USPTO likened the Comfyballs’ application to ice cream maker Ben & Jerry’s attempt to market an ice cream flavor called Schweddy Balls.

Interest group One Million Moms responded with outrage, and managed to stop such marketing.  

Undeterred, Comfyballs are now bringing their brand to the UK.

“Luckily, Europeans have a softer view on what is deemed to be vulgar and the EU allowed Comfyballs to trademark without hassle earlier this year,” said Anders Selvig, founder of Comfyballs.

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 “We’re very happy to have secured the UK agency for Comfyballs” added Alan Smith, owner of .410 Ltd., a commercial agent for selected brands.

“We’re looking forward to working with Comfyballs here in the UK, not in the least because this finally brings something uniquely new and different to the marketplace.” 

All Comfyballs incorporate the PackageFront™, designed for ultimate comfort by reducing heat transfer and restricting movement.

Comfyballs boxer trunks are tailored using flat-lock seams and super soft oeko-tex certified fabrics for superior comfort and breathability.

Sounds practical to us! What do you think?